Brand Guide
BARK Brand Guide: Assets, Marketing Materials, and Logo Usage
1. Brand Assets
1.1 Logo and Brandmarks
Primary Logo:
Description: Features a stylized soundwave, representing innovation and connectivity, with text in Inter font.
Text Color: #181818 (dark gray, nearly black).
Formats: AI, EPS (vector); PNG, JPEG (raster); transparent backgrounds available.
Usage: For prominent branding applications. Ensure high visibility by maintaining clear contrast with backgrounds.
Secondary Logo:
Description: A streamlined version for constrained spaces or smaller applications, using Inter font.
Text Color: #181818.
Formats: AI, EPS (vector); PNG, JPEG (raster); transparent backgrounds available.
Usage: Use when space or size limitations prevent the use of the primary logo.
Wordmark:
Description: Text-based branding element in Inter font, emphasizing clarity.
Text Color: #181818.
Formats: AI, EPS, PNG.
Usage: Suitable for text-centric applications where the logo may not be applicable.
Icon:
Description: Minimalistic symbol of the BARK Protocol in a compact form.
Formats: AI, EPS, PNG.
Usage: Ideal for small-scale uses and as a recognizable brand symbol.
Usage Guidelines:
Integrity: Use logos and brandmarks in their original form, maintaining the specified text color (#181818) to ensure brand consistency.
Clear Space: Maintain a clear space around the logo equal to the height of the “B” in the logo to preserve visibility and impact.
Consistency: Adhere to size, color, and placement guidelines to maintain uniformity.
1.2 Color Palette
Primary Colors:
BARK Dark Orange: #120E09 Usage: Dominant brand elements, backgrounds, and key visuals. This color provides a strong and distinctive brand presence.
BARK Gray: #2E2E2E Usage: For text, borders, and elements requiring high contrast. This dark gray color is almost black and provides excellent readability.
Secondary Colors:
BARK Light Orange: #E7B76D Usage: Accents, highlights, and supplementary design elements. Complements the dark orange while adding warmth and vibrancy.
BARK Light Gray: #F4F4F4 Usage: Backgrounds or secondary elements to maintain a clean and light design aesthetic.
Additional Colors:
White: #FFFFFF Usage: For backgrounds and high-contrast text applications.
Light Gray: #D3D3D3 Usage: For subtle backgrounds or secondary design elements.
Dark Gray: #1A1A1A Usage: For high-impact text and additional contrast, offering a slightly lighter alternative to BARK Gray.
Black: #000000 Usage: For maximum contrast and high-impact text.
CBB5A7: #CBB5A7 Usage: Special accents to add warmth and depth to designs.
Usage Guidelines:
Primary Colors: Apply for major branding elements and key visuals to ensure a strong brand identity.
Secondary Colors: Use for accents and highlights to complement the primary colors without overwhelming the design.
Additional Colors: Enhance visual depth and contrast to improve readability and aesthetic appeal across various materials.
1.3 Typography
Primary Typeface:
Font: Inter
Weights: Regular, Bold
Secondary Typeface:
Font: Open Sans
Weights: Light, Regular, Semi-Bold
Usage Guidelines:
Headlines: Use Inter for headings and titles to ensure prominence and brand alignment.
Body Text: Use Open Sans for general content to enhance readability.
Consistency: Apply fonts consistently across all materials to maintain visual coherence and professionalism.
2. Marketing Materials
2.1 Collateral
Types of Materials:
Brochures: Detailed pamphlets outlining the BARK Protocol’s features, benefits, and ecosystem.
Flyers: Single-page documents for quick dissemination of information.
Posters: Larger visuals for events, promotions, and public displays.
Banners: Designs for both digital and print advertising.
Design Guidelines:
Brand Consistency: Follow logo, color, and typography guidelines to ensure cohesive branding.
Visual Appeal: Employ high-quality images and engaging design elements.
Information: Ensure content is accurate, relevant, and clearly communicated.
2.2 Social Media Assets
Types of Assets:
Profile Pictures: Standardized images for social media profiles.
Cover Photos: Custom headers that reflect current campaigns and branding.
Post Templates: Layouts for regular updates, announcements, and community engagement.
Design Guidelines:
Brand Alignment: Ensure assets align with overall branding and messaging strategies.
Engagement: Design to foster interaction and sharing within the community.
2.3 Press Kits
Contents:
Project Overview: Details about the BARK Protocol’s mission, objectives, and vision.
Press Releases: Recent updates, achievements, and newsworthy content.
Media Resources: High-resolution logos, images, and other essential media assets.
Usage Guidelines:
Accuracy: Provide current and precise information.
Attribution: Properly credit BARK Protocol to maintain brand integrity.
3. Merchandise
Available Items:
Apparel: Branded t-shirts, hoodies, and hats.
Accessories: Mugs, tote bags, and notebooks.
Stationery: Notebooks, pens, and office supplies.
Design Guidelines:
Brand Integrity: Follow guidelines for logo placement and color usage.
Quality: Use high-quality materials to reflect the brand’s value.
Distribution:
Purchase: Available through official channels.
Promotional: Distributed at events, giveaways, and community engagement initiatives.
4. Usage Guidelines
General Guidelines:
Adherence: Follow brand guidelines for all materials and assets to maintain consistency.
Attribution: Attribute BARK Protocol when using or sharing brand assets.
Unauthorized Use: Unauthorized use or modification of BARK assets is prohibited and may result in legal action.
Responsibilities:
Internal: Ensure all team members adhere to brand guidelines.
External Partners: Provide guidelines and monitor compliance.
By adhering to these guidelines, stakeholders can effectively support and promote the BARK Protocol while ensuring a cohesive and professional brand presence across all platforms and touchpoints.
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