System Design

BARK Brand Utilization Guide: Applications and System Design

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Introduction

The BARK Protocol’s branding extends beyond mere aesthetics into the functional applications and system designs that support and enhance the brand's mission and vision. This section provides guidelines for integrating the BARK brand into applications and system designs to ensure consistent branding and optimal user experience.

1. Application Design

1.1 User Interface (UI)

Color Application:

• Primary Colors: Use BARK Dark Orange (#120E09) for key elements such as navigation bars, buttons, and calls to action. Apply BARK Gray (#2E2E2E) for text, borders, and high-contrast areas.

• Secondary Colors: BARK Light Orange (#E7B76D) can be used for highlights and secondary buttons, while BARK Light Gray (#F4F4F4) is suitable for backgrounds and less prominent areas.

• Additional Colors: Utilize White (#FFFFFF) for backgrounds to enhance readability, Light Gray (#D3D3D3) for subtle backgrounds, Dark Gray (#1A1A1A) for high-impact text, and Black (#000000) for maximum contrast. CBB5A7 can be used sparingly for special design accents.

Typography:

• Headlines: Use Inter Bold for prominent headings and titles to ensure strong visibility.

• Body Text: Use Open Sans Regular for content to maintain readability.

• Consistency: Apply font styles uniformly across all screens and sections to provide a cohesive user experience.

Logo Placement:

• Visibility: Ensure the BARK logo is placed prominently on the main screens, preferably in the header or footer. Maintain the minimum clear space around the logo as defined in the brand guidelines.

• Size: Adjust the size to fit within the UI constraints while preserving legibility and brand integrity.

Design Elements:

• Icons: Use the BARK icon where a compact symbol is required, such as in app shortcuts or small UI elements.

• Buttons and Controls: Use the primary color (BARK Dark Orange) for buttons and controls to maintain a strong brand presence. Ensure buttons are clearly labeled using the appropriate typography.

1.2 User Experience (UX)

Navigation:

• Consistency: Ensure navigation elements are consistent in design and placement across all sections of the application.

• Accessibility: Design for accessibility by maintaining sufficient color contrast and providing text alternatives for icons and interactive elements.

Feedback and Interaction:

• User Feedback: Provide clear feedback for user actions, such as button clicks and form submissions, using animations or color changes aligned with the brand colors.

• Error Handling: Use secondary colors (BARK Light Orange) to highlight errors or warnings, ensuring they are easily noticeable.

Loading and Transition:

• Loading Indicators: Incorporate brand colors into loading indicators and progress bars for a cohesive look.

• Transitions: Use smooth transitions and animations that align with the BARK branding to enhance the user experience without overwhelming the user.

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2. System Design

2.1 Architecture

Brand Integration:

• Logo and Color Application: Ensure that branding elements such as logos and color schemes are integrated consistently across all system interfaces, including admin panels and user dashboards.

• Design Templates: Develop design templates for system components to ensure uniform branding across different modules and interfaces.

Responsive Design:

• Adaptability: Ensure that all system interfaces and applications are responsive and maintain brand consistency across various devices and screen sizes.

• Testing: Conduct thorough testing across multiple devices to ensure that branding elements render correctly and consistently.

Security and Access:

• Branding in Security: Use brand colors and logos in login screens, authentication dialogs, and security notifications to reinforce brand identity even in security contexts.

• Access Control: Design system access controls and permissions interfaces with the same attention to branding and usability.

2.2 Development

Front-End Development:

• Frameworks and Libraries: Utilize front-end frameworks and libraries that support responsive design and are compatible with the BARK brand guidelines.

• Code Consistency: Implement a consistent coding approach for UI elements and branding components to facilitate maintenance and updates.

Back-End Development:

• Branding in Backend Interfaces: Ensure that backend admin interfaces and tools also adhere to branding guidelines, using appropriate colors and logos in system dashboards and reports.

• Integration: Seamlessly integrate branding elements into API responses and documentation where relevant.

Documentation:

• Branding Guidelines: Include branding guidelines and usage instructions in system and developer documentation to ensure consistent application of the brand.

• Updates: Regularly update documentation to reflect any changes in branding or design guidelines.

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3. Marketing and Support Systems

3.1 Marketing Materials

Integration:

• Consistency: Ensure that marketing materials such as landing pages, email templates, and promotional content adhere to the brand guidelines.

• Design Templates: Develop and use design templates that incorporate brand colors, fonts, and logos to maintain a professional and cohesive appearance.

Performance:

• Analytics: Monitor the performance of marketing materials and adjust designs based on user engagement and feedback to optimize brand impact.

3.2 Support Systems

Customer Support:

• Branding in Support: Incorporate brand colors and logos into customer support interfaces, including help desks, chatbots, and support documentation.

• Consistency: Ensure support materials and communication reflect the BARK brand consistently to reinforce brand identity in all customer interactions.

Training Materials:

• Brand Integration: Include brand guidelines and examples in training materials for support staff to ensure consistent application of the brand across all support channels